啤酒節(jié)始創(chuàng)于1991年，由國(guó)家有關(guān)部委和青島市人民政府共同主辦，青島市嶗山區(qū)人民政府承辦，是融旅游休閑、文化娛樂(lè)、經(jīng)貿(mào)展示于一體的國(guó)家級(jí)大型節(jié)慶活動(dòng)，每年八月中旬的第一個(gè)周六開(kāi)幕，為期16天。啤酒節(jié)是國(guó)內(nèi)規(guī)模最大的酒類(lèi)狂歡活動(dòng)，在國(guó)內(nèi)外具有較廣泛的知名度和影響力，被譽(yù)為亞洲最大的啤酒盛會(huì)。

啤酒節(jié)以“青島與世界干杯！”為主題，通過(guò)舉辦開(kāi)幕式、啤酒品飲、嘉年華娛樂(lè)、藝術(shù)巡游、飲酒大賽、經(jīng)貿(mào)展示、閉幕式晚會(huì)等活動(dòng)，營(yíng)造濃郁熱烈的喜慶氛圍。節(jié)日期間，青島的大街小巷裝飾一新，舉城狂歡。占地近400畝、擁有40余項(xiàng)世界先進(jìn)大型娛樂(lè)設(shè)施的啤酒城更是酒香四溢、激情蕩漾。節(jié)日每年都吸引近50個(gè)世界知名啤酒品牌參節(jié)，也引來(lái)300多萬(wàn)海內(nèi)外游客相聚狂歡。

2006-2010年，啤酒節(jié)五度榮膺中國(guó)節(jié)慶產(chǎn)業(yè)年會(huì)“中國(guó)十大節(jié)慶活動(dòng)”稱(chēng)號(hào)，并位列榜首。2008-2009年，啤酒節(jié)蟬聯(lián)中華文化促進(jìn)會(huì)組織評(píng)選的“節(jié)慶中華十佳獎(jiǎng)”。2009年啤酒節(jié)榮獲人民網(wǎng)“年度最受關(guān)注的十大節(jié)慶”稱(chēng)號(hào)，并位列榜首。2010年，在全國(guó)休閑標(biāo)準(zhǔn)化技術(shù)委員會(huì)、中國(guó)旅游協(xié)會(huì)休閑度假分會(huì)聯(lián)合主辦的頒獎(jiǎng)典禮上，啤酒節(jié)榮獲“休閑節(jié)會(huì)創(chuàng)新獎(jiǎng)”和“休閑、旅游營(yíng)銷(xiāo)創(chuàng)新獎(jiǎng)”；在商務(wù)部國(guó)際經(jīng)貿(mào)研究院和中國(guó)會(huì)展經(jīng)濟(jì)研究院共同主辦的首屆中國(guó)會(huì)展業(yè)年會(huì)暨北京國(guó)際會(huì)展產(chǎn)業(yè)高峰論壇上，啤酒節(jié)獲得“2010年度中國(guó)十佳節(jié)慶活動(dòng)”榮譽(yù)。2011年5月，由人民網(wǎng)主辦、中華節(jié)慶研究會(huì)協(xié)辦的第二屆中國(guó)節(jié)慶創(chuàng)新論壇暨2011中國(guó)品牌節(jié)會(huì)頒獎(jiǎng)盛典活動(dòng)在北京舉行，青島國(guó)際啤酒節(jié)榮獲“2011年度中國(guó)十大品牌節(jié)慶”殊榮，并位列榜首。
     第二十一屆青島國(guó)際啤酒節(jié)將于2011年8月13日至28日在嶗山區(qū)青島國(guó)際啤酒城舉辦。為了更好地凸顯青島國(guó)際啤酒節(jié)的品牌效應(yīng)，提高節(jié)日的市場(chǎng)化和專(zhuān)業(yè)化運(yùn)作水平，吸引更多形象好、實(shí)力強(qiáng)的知名企業(yè)加盟，青島市啤酒節(jié)辦公室將整體面向社會(huì)公開(kāi)招商。

一、啤酒大篷招商

參節(jié)基本條件：租賃經(jīng)營(yíng)啤酒大篷的廠商須為世界知名啤酒品牌、國(guó)內(nèi)知名啤酒品牌的生產(chǎn)廠家及其派出機(jī)構(gòu)或具有五年以上省級(jí)代理資質(zhì)的代理商。

二、廣告代理商

參節(jié)基本條件：擁有工商部門(mén)審批的廣告經(jīng)營(yíng)資質(zhì)，具有較強(qiáng)的策劃創(chuàng)意、廣告設(shè)計(jì)和媒體發(fā)布能力，注冊(cè)資金不低于100萬(wàn)。

三、紀(jì)念品開(kāi)發(fā)商

參節(jié)基本條件：對(duì)大型節(jié)會(huì)活動(dòng)紀(jì)念品具有較高的創(chuàng)意設(shè)計(jì)、制作和自主市場(chǎng)運(yùn)營(yíng)能力。

報(bào)名時(shí)間：自本公告發(fā)布之日起一周內(nèi)（2011年5月9日9時(shí)始—2011年5月17日17時(shí)止）

報(bào)名地點(diǎn)：青島國(guó)際啤酒城內(nèi)1號(hào)樓（香港東路295號(hào)）

招商處207房間、廣告紀(jì)念品處406房間

咨詢(xún)電話(huà)： 招商處      0532-88899019

廣告紀(jì)念品處 0532-88977211

The Qingdao International Beer Festival started in 1991. It was jointly sponsored by National relevant departments andQingdaomunicipal government, organized by Qingdao Laoshan District Government. It is a large scale festival of national level with combination of tourism, relaxation, economy-trade exhibition, culture and entertainment. The Festival lasts for 16 days, opens on the first Saturday in mid-August of every year. The Beer Festival is the largest scale carnival activity in connection with wines inChina, has achieved wide popularity and influence both at home and abroad, and is hailed as the biggest beer pageant in Asia.

The theme of the Qingdao Beer Festival is “Cheers with the World,Qingdao!” The joyous enthusiastic atmosphere is created by various activities such as opening ceremony, beer drinking, carnival entertainment,float parades, drinking competition, economy-trade exhibition and closing ceremony evening party. During the days of Festival, all streets and alleyways ofQingdaoare beautifully decorated, appearing happy air. The Beer City occupies an area of 26 hectare, equipped with more than 40 world-class jumbo amusement facilities, filled with beer fragrance and people’s excitement. The Beer Festival attracts about 50 world famous brand beer-makers and attracts over three million visitors both at home and abroad for gathering carnival activities.

In the period of 2006 to 2010, the Qingdao International Beer Festival was listed as one ofChina’s “Top Ten Festival Activity” for five consecutive years and was placed at the first position of the list. In the years of 2008 and 2009, the Beer Festival won continuously “The Award of Ten Best China Festival” organized by “Chinese Culture Promotion Association”. In 2009, the Beer Festival won the honorable title of “The Annual Most-watched Ten Festival” hosted by People’s Net and was placed at the first place of the list. In 2010, on the award ceremony co-hosted by National Leisure Standardization Technical Committee and China Tourism Association Leisure Vacation Branch, the Beer Festival was awarded the “Prize of Leisure Festival Renovation” and the “Prize of Relaxation and Tourism Marketing Renovation”. On the first China MICE Industry Annual Meeting and Beijing Summit Forum on International MICE Industry co-hosted by International Economy-trade Institute of China Commerce Ministry and China MICE Economy Institute, the Qingdao International Beer Festival won the honorable title of “2010 China Annual Ten Best Festival”.The Second Forum on China Festival Renovation along with Grand Ceremony of 2011 China Brand Festival Prize-Presentation sponsored by People’s Net and co-sponsored by Chinese Festivals Institute was held in Beijing in May 2011. The Qingdao International Beer Festival had the honor to win the title of “China Top Ten Brand Festival in 2011” and was ranked at the first place.
   第二十一屆青島國(guó)際啤酒節(jié)品飲區(qū)參節(jié)報(bào)名表.doc